The Budweiser Clydesdales are Americana on hooves. The tradition began back in 1933. To celebrate the end of Prohibition, Augustus Busch, Jr. surprised his father with a Budweiser wagon pulled by Clydesdales. Since then, teams of these amazing horses have toured the country, promoting the brand but also giving people a chance to see massive draft horses of the sort that were once the go-to animal for demanding farm work or pulling a heavy load. The Budweiser Clydesdales also appear in television commercials, including special ads made for the Super Bowl.
These aren’t rent-a-horses. Taking an “if you want it done right, do it yourself” approach, the company has been breeding, raising, and training its Clydesdales in-house since 1940. There are currently about 175 of these magnificent horses in the company’s stables. Around 40 are born each year, although not all of them will go on to become official Budweiser Clydesdales. For one thing, only male horses can join the wagon teams. They also need to have the classic look: white on the face and feet and a black mane and tail.